Investors

The promoter
keeps the room.

Most ticketing platforms sit between an event and its audience, hold the money, and own the customer. We built the opposite: the promoter is the merchant of record, the money settles into their account, and the audience stays theirs. This page explains why we think that wins, and how to reach us.

The thesis

Why this, and why now

Independent promoters and small venues are underserved at both ends. The incumbent platforms are built for arenas and treat a 300-capacity room as a rounding error, while the cheap self-serve tools stop at collecting money and leave everything that happens after — the door, the staff, the sub-promoters, the settlement with the venue — as somebody's spreadsheet.

The gap is not "a cheaper checkout". It is the operational half of running an event, for the people who run most of them. That is where we build.

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Merchant of record is the whole argument. Because charges settle directly to the promoter's own payment account, we are not holding other people's money, and the promoter is not waiting on us to release it. That changes the trust conversation and it changes the regulatory surface.

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The network compounds sideways. A promoter brings sub-promoters. A venue brings every promoter who uses the room. A vendor brings the promoters who hire them. Each side recruits the next without us buying the introduction.

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Ticketing is the wedge, not the product. Selling the ticket earns the right to be present for everything else that happens around the event — which is where the durable value is.

The model

How the business makes money

Transactional, and deliberately simple: a per-ticket convenience fee plus a percentage commission on the sale. There is no monthly subscription for a promoter to forget they are paying, and no charge at all for an event that does not sell.

Because the promoter is the merchant of record, our commission is taken as a platform fee at the point of sale rather than by holding funds and remitting later. We are also building revenue lines adjacent to the ticket — event promotion, at-venue food and drink ordering, and a supplier marketplace — which attach to the same event without needing a new customer.

The exact live fee and commission a buyer pays are published on our FAQ, computed from the running configuration rather than typed in, so they cannot drift from what checkout actually charges.

Traction of a different kind

What is already built and running

Not a roadmap. These are live in production and in use today.

Full box officeMulti-ticket-type events, promo codes, guest lists, add-ons.

Direct-settlement paymentsPromoters connect their own Stripe account and are paid at checkout.

Door operationsQR scanning, scanner accounts, live door counts, Apple Wallet passes.

Sub-promoter commissionTracked links, per-event rates, automatic payouts on event day.

Venue portalVenues get a box office, see events in their rooms, and settle per event.

At-venue orderingFood and drink ordered from a seat, routed to a kitchen display.

Supplier marketplacePromoters find and book sound, staging, security and staff.

Promotion toolingInstagram publishing and Meta ad campaigns run against an event.

Numbers

Where the financials are

Not on this page, and that is on purpose

We do not publish revenue, volumes, growth rates or funding history on a public URL. Figures that matter get shared properly — to named people, with the context that makes them mean anything, under an NDA.

Write to us and say who you are and what stage you invest at, and we will tell you straight away whether there is a conversation to have. We would rather waste ten minutes of your time than ten weeks of it.

Investor enquiries Media kit

One more thing

What we will not do

Some of the obvious ways to increase revenue in this industry involve making the product worse for the people using it: selling buyer data, hiding fees until the last screen, holding promoter money longer to earn float on it, or making it hard to leave. We have turned those down as product decisions, and they are not on the table as growth levers either.

That is worth saying out loud to anyone considering funding us, because it is a constraint on how we grow — and it is the reason promoters trust the platform in the first place.